Job Description

Purpose & Overall Relevance for the Organization

Excellence in organic search is one of the pillars of our overall Digital Marketing strategy and is of vital importance for our site traffic generation. The Manager, Technical Search Engine Optimization is a key member of the eCommerce Performance Marketing team, responsible for driving and optimizing our organic search activities. This position will contribute to building and executing the adidas U.S. SEO strategy, in partnership with the Global SEO team, and will work with varied internal partners to ensure its successful implementation.

As the Technical SEO Assistant Manager at adidas your role is to drive organic traffic to adidas eCom through technical SEO initiatives. You will work with the broader SEO team to develop technical SEO strategies driven by testing, search data, analysis, and will communicate the impact of SEO projects to wider partners.

Key Responsibilities

• Work with internal partners to develop and action on scalable technical SEO strategies that drive organic traffic growth.
• Serve as a voice of Technical SEO for adidas NAM and collaborate on advancing SEO knowledge and considerations.
• Work with product development teams to prioritize SEO tickets using data and advise dev teams on impact of product releases on SEO.
• Manage on-site SEO updates and optimizations to support promotions, including updating ATF and BTF copy, internal linking, metadata.
• Measure and report results of SEO activities and projects and communicate these to wider partners.
• Log file analysis, Google Search Console (GSC) audits and content monitoring.
• Identify and fix crawling or indexation issues, and develop page cannibalization strategies.
• Technical audits to improve page performance, Core Web Vitals, and site stability.
• Support execution of SEO split tests to validate the impact of SEO changes and initiatives.
• Initiate SEO projects (relating to technical changes, content, UX, PR, etc.) to help grow a multimillion-dollar revenue channel by addressing internal organization, and onsite elements.
• Be able to explain the impact of SEO on larger business objectives.
• Use data to get SEO initiatives prioritized and resourced.
• Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.

Key Relationships

•  Global Product Teams
• Web Analytics
• Consumer Experience
• Market Retail/DTC Partners
• Global & Local eCom counterparts
• Vendors

Knowledge, Skills And Abilities

• Good communication skills, comfortable presenting in person and remotely.
• Ability to work in a cross-functional organization efficiently and fluidly. Ability to develop collaborative relationships with partners from digital and non-digital disciplines on all levels.
• Creative and energetic team player who has a passion for SEO.
• Extremely analytical, data driven and a clear, independent thinker.
• Experience with SEO tools such as GSC, Keyword Planner, Screaming Frog, Ahrefs, ContentKing, Botify, and/or Oncrawl.
• Experience with reporting tools such as Google Analytics and Adobe Omniture.
• Understanding of front-end web technologies, including HTML, CSS, JavaScript, and schema markup.
• A technical skill set including applied knowledge of bot behavior monitoring, server log analysis, modifying robots.txt, XML sitemaps, understanding and developing canonical, noindexing and cannibalization strategies, server- vs. client-side rendering, and a mobile-first mindset.
• Understanding of SEO split testing. Experience with SEO testing platforms a plus.
• Fluent English, both verbally and written.

Requisite Education And Experience / Minimum Qualifications

• 2-3 years of experience in technical SEO, in-house and/or at a leading digital agency
• University degree in the field of Business, Computer Science or equivalent
• Basic experience with digital marketing in a brand environment
• Experience in eCommerce environment a plus
• Advanced computer skills with proven Excel experience

• adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and  AD&D  insurance, which can be supplemented with employee-paid coverage. Employees  are able to  enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks  of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland OR.
• Though our teammates hail from all corners of the world, our working language is English.

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